Smart Objects and Social Networks Chair

Innovative networks of humans and objects


Presentation and Objectives of the Chair

We are currently living a transition to a new digital society driven by connected objects. They are behind innovative uses and networks combining humans and machines. These networks will have meaning only if they grow into a global collective intelligence framework. The technology is mature, the potential is huge but brakes to adoption are still significant and most current objects are used only few months.

Which objects (and related services)  will be trully usefull, smart, generic and adopted by individuals on the long term?

Smart Objects and Social Networks Chair,
Innovative networks of humans and objects


Christine Balagué, head of the Chair

The Smart Objects and Social Networks Chair (SOSN), carried by Telecom Ecole de Management (TEM) for three years (2015-2018), is composed of multidisciplinary researchers (marketing, computer science). In partnership with SEB Group and Huawei, Chair’s challenge is to understand the key factors of adoption and appropriation, the experience of users in IoT networks as well as build a framework for the development of innovative services. Led by Christine Balagué, Head of Social Networks Chair at TEM-Institut Mines-Télécom (2011-2014), Vice-President of the French Digital Council, and author of numerous best-selling books on digital networks, the Chair SOSN will work on four main lines of research to better understand the user behaviour of connected objects:

  • LINE 1: Consumer behaviour using connected/smart objects: what is the perception of an object connected by an individual ? What is the adoption process ? appropriation ? How to create value through innovative services around connected objects ? How to measure the user experience and customer life time benefit ?
  • LINE 2: User Experience Design multi-devices: How to revisit the User Experience Design in the case of multiple devices ? What is the overall user experience in an environment of multi-smart objects ?
  • LINE 3: Social Internet of Things: How to define sociality of a connected device ? How to study these innovative networks of humans and objects ? Which technologies to create innovative services in these new networks ?
  • LINE 4: Cultural diversity and connected objects: What is the impact of cultural diversity on user behaviour (adoption, appropriation, experience) of connected objects in Europe, China and the United States ?