SODATECH is a project selected in the context of call for proposals from the French program investments for the future.

In partnership with 1000mercis group – pioneer in France in advertising and interactive marketing – and CMLA ENS -Mathematics Center located on the Ecole Normale Supérieure campus in Cachan, the project aims to improve companies’ competitiveness by allowing them:

• to practice monitoring on social network sites (to follow their market and strategies effectiveness thanks to relevant metric)
• to adapt their digital content
• to develop innovative strategies in CRM with tools based on recommendation algorithms.

Our role in the SODATECH project consists in:

• creating a Big Data platform to practice monitoring and to establish social networks measures in real time
• creating a dynamic and interactive social network display tool

The platform is based on Hadoop system and on social network sites PLC systems.

Project supported by